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visual identity
Custom design systems for newly created and existing channels via partnership with creative agency.
1/25
Worked in close collaboration with GEICO's Legal & Product teams over several months, transitioning from ™ to ® when trademark process finished.
Landing page
One-pager
Packaging
Partnered with creative agency and internal corporate comms team to create guidelines & patterns for internal designers & external vendors.
1/31
Direct mail
Postcard
Packaging
Landing page
display
Banner ads made in collab with brilliant writers. These concepts were designed to stand out across placements.
28.7%
increased CTR
15M+
views
900+
variations built
motion gfx
Here're some projects I've designed and/or art directed — all tailored to a specific product, theme, or audience. I love to bring surprising, memorable moments to each piece.
print ads
My one true love, print! Some projects I've designed and/or art directed. I love adding memorable moments to every piece.
An 18-mo. calendar showcasing strong editorial design.
1/18
Physical, large-scale experiential designs in the real world.
1/15
Targeted, data-driven and personalized
direct mail.
1/12
1/12
Traditional print ads for sports & brand campaigns.
out of home
A mixture of traditional and digital placements in varying environments.
Custom vehiclewraps and office signage.
1/5
Traditional OOH for bus stations and billboards.
1/4
Digital out of home placements with animation.
1/5
Static digital OOH: charging stations, stadiums & more.
organic & paid social
customization
Developed performance creative highlighting home insurance with bold headlines and visuals.
empowerment
Spotlighted GEICO's ERG for Women's History Month via multiple customized posts.
Stylized Robin’s JTCC x GEICO quote with bold and energetic typography.
philanthropy
Post series highlighting reasons to believe through bold, benefit-driven visuals.
policy benefits
weddings &
fine art
1/16
1/6
1/3
1/3
I’m Heather: a designer, art director, and illustrator with a combo of 10+ years’ design experience and 2+ years managing designers.
I’m based in Maryland but open to new places. When I’m not designing, you’ll probably find me sketching, gaming, or surrounded by my pets.
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